siggi’s simplicity

I was in the food store the other day and came across Siggi’s yogurt.  Created by Siggi Hilmarsson in 2006, this yogurt is made to taste of skyr, a the traditional yogurt of Iceland. It is subtle, not-so-sweet, and contains all natural ingredients. The fabulous cup design by Sveinn and Boris uses 40-50% less plastic than regular yogurt cups and is supported by a recyclable cardboard sleeve. I find the delicate illustrations charming and the overall simplicity of the cup reiterates the natural essence of the product.  Take a taste and let us know what you think.

find out more at skyr.com