I am a seasoned art director and brand ambassador with 18 years of experience in retail working on the creative and marketing behind wedding stationery and luxury fashion brands. My mission as a designer is to create purposeful, authentic and impactful design solutions. I have a penchant for print production, and specialize in stationery, packaging and novelty gifts.
I started Impressed Inc in 2009 offering bespoke art
direction and paper goods for weddings, soirées &
entrepreneurs. Through my employers and clients I
have developed the identities for hundreds of events
and strive to create truly unforgettable celebrations.
My last corporate role was the Director of Operations for the brand office of Theory. I facilitated the project management and streamlined communications for 8 global regions, upheld brand guidelines, and managed the hiring of creative talent.
As a mom of two I know how busy life can get,
especially as an entrepreneur. I want to help business
owners amplify their brands by maximizing their
creative output, operations, and touch points to
consumers. The competition for our audiences'
attention has risen to a fever pitch. What we need to
make needs to matter, to make an impression, to
elevate itself from the endless churn of
communication. We need to make effective things,
that slow people down, activate their senses, and
command their attention. This is where the fun begins
and we take what is ordinary to extraordinary.
+ I am the only female in my household.
+ I work in a world of color yet my favorite color is white.
+ Throughout my childhood, I planned all my birthday parties with my Mum, it had an everlasting impact.
+ I love shopping small and and hoard gifts in closets year round, in fact my family has coined the term jac nip for such finds.
+ Fine art and printing run in my family, my great grandfather was a painter and my grandmother owned a stationery store.
+ If I had to choose to do something else, I would be a florist.
Some facts about me:
@impressedinc